The desire, ability and willingness of an individual to purchase a good or service. The consumer must have the funds or the ability to obtain funds in order to convert the desire into demand. The demand of a buyer for a certain good is a schedule of the quantities of that good which the individual would buy at possible alternative prices at a given moment in time.
In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item is a function of an item's perceived necessity, price, perceived quality, convenience, available alternatives, purchasers' disposable income and tastes, and many other options.
