| Abstract from DBPedia | Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers approach the planning stage of marketing. The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.マーケティング（英: marketing）は、価値あるプロダクトを提供するための活動・仕組みである。すなわち「顧客・クライアント・パートナー・社会にとって価値あるものを、創り伝え届け交換するための、様々な活動・プロセス・組織」がマーケティングと呼ばれる。 価値を探るための顧客インタビュー、価値を組織として創るための戦略、価値を顧客へ伝えるための営業・広告、価値を届ける流通、価値を渡す販売、など様々な活動・仕組みがマーケティングに含まれる。良いマーケティングを体系的におこなうための様々な方法論・ツール・プロセスが存在する。 (Source: http://dbpedia.org/resource/Marketing) |
