| definition |
- The European Community's initiative to encourage the promotion of environmentally friendly products. The scheme came into operation in late 1992 and was designed to identify products which are less harmful to the environment than equivalent brands. It was hoped that by buying labelled goods, consumers would be able to put pressure on manufacturers and retailers both to make and to stock "greener" products. This includes the effects they have on the environment at all stages. The labels are awarded on environmental criteria set by the EC.
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